Matthew Bertram hosts two podcasts on AI, sales and search
He co-hosts the Oil & Gas Sales & Marketing podcast with Mark LaCour on OGGN, the Oil and Gas Global Network, and hosts The Best SEO Podcast, on the air since 2009 with over 5 million downloads. What he learns from those guests goes into the keynote.
Reply within 1 business day · Keynotes 4-12 wks out · Virtual 2-6 wks
On the stage: Ericsson OTC-week panel, Houston 2026 · At the standard: Certified AI Auditor, member of the NIST Cyber AI Profile Community of Interest. See the sources
Why the host is worth booking
The podcasts are where the keynote thinking gets pressure-tested, in your industry's language, with your industry's guests.
Across both shows that is hundreds of recorded conversations on the subject your audience will hear from the stage.
Two audiences, one subject. Since 1999 the work has been the same question: how machines decide who gets found, trusted and chosen, through search ranking, then answer engines, and now the decisions AI makes inside a business. The 25-year throughline →
Check keynote dates →“As a guest on my podcast, his depth of knowledge and innovative strategies immediately stood out.”
Watch
Video from The Best SEO Podcast, and Matthew as a guest on Progress Sitefinity's 10 Minute Martech.
Co-host · OGGN
Oil & Gas Sales & Marketing
Matthew co-hosts with Mark LaCour on OGGN, the Oil and Gas Global Network. 100+ episodes on AI, growth, and how energy companies actually get found and chosen. Episodes, transcripts and the companion book live at energygrowthplaybook.com.
Topics range from AI adoption in upstream and oilfield services to how LLMs now decide which energy companies get recommended, the same governance thesis behind Digital Information Governance® (DIG).
Recent episodes
- Amazing AI-Powered Personalized Outreach that Works! Plus New SponsorSep 2026 · Ep 103
- When to Say No to a Deal and Toxic CustomersSep 2026 · Ep 102
- What is producing monster results in 2026Sep 2026 · Ep 101
- Breaking into Oil and Gas, a Five Step ProcessAug 2026 · Ep 100
- Justifying Your Marketing Budget to the CFOAug 2026 · Ep 99
Host
The Best SEO Podcast
On the air since 2009, with over 5 million downloads, and the same question the whole time: what is actually working right now, and what only sounds like it is. Today that question is about AI search. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Guests are operators, analysts and specialists who have run the thing they are talking about.
What listeners come for: AI search and LLM visibility, technical SEO, content strategy, link building, local search, and B2B growth.
Recent episodes
- GEO vs SEO in the AI Era, with Callum KennardSep 2026
- When ChatGPT Picks Winners, Who Counts as an ExpertSep 2026
- Personal Branding for AI SearchAug 2026
- Better Conversion Goals in Google AdsAug 2026
- Digital PR for AI SearchAug 2026
From the archive: between 2015 and 2023 many episodes walked through a published article and credited its author in the episode title, for example Julia McCoy, Danny Goodwin and James Brockbank. Those episodes discussed the writers' articles; the writers were not guests.
What listeners say
The Best SEO Podcast: 4.3 average from 324 ratings on Apple Podcasts, checked October 2026. Selected excerpts below are quoted word for word from Apple Podcasts reviews.
“Matt does an excellent job taking super complex topics and making them digestible to both experienced folks and people new to the game.”
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“I’m five episodes in and can’t stop listening. Matt explains marketing strategy like a C-level, marketing ops like a director, and advanced tactics at the level of someone who is still deep in the game.”
CK_Bear · 5 stars · May 2025 · Apple Podcasts, Oil & Gas Sales & Marketing -
“Matt is a great host who has really natural conversations, and finds brilliant guests.”
AmericanVader · 5 stars · Sep 2025 · Apple Podcasts, The Best SEO Podcast -
“Having been in the industry for 10 years now I can say I’ve looked for this and been unable to find it - until now!”
JBA0407 · 5 stars · Mar 2023 · Apple Podcasts, Oil & Gas Sales & Marketing
Behind the mic
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Check keynote dates →Reply within 1 business day · Keynotes 4-12 wks out · Virtual 2-6 wks