For energy & industrial leaders
I help energy and industrial leaders understand what changes when AI sits between their organization and the decisions that matter.
On stage · OTC 2026, Houston
Positions I've put in writing and research I've run - not a summary of someone else's.
“AI can hold the workload. It cannot hold the accountability.”
A model can recommend the action. It cannot be licensed, certified, sued, or held responsible when the call is wrong. The accountable human is not a legacy cost to automate away - it is the control.
Read the manifesto → Research paperGoverning the Ungoverned: AI decision systems, authority, and organizational control.
IT governance logs data lineage. Decisions need decision lineage: what the model recommended, who reviewed it, on what authority, and why they acted. That is what turns “we have AI policies” into “we can prove our oversight held.”
Read the paper → Original study · 12,778 answersWe ran 12,778 AI answers. ChatGPT repeated itself 6 times in 10,000.
Five engines, 164 days. If the answer changes almost every time it is asked, a single check of how AI describes your company tells you close to nothing - and most monitoring is built on single checks.
Read the study →
“Right now, AI systems are making decisions about your company - what you’re recommended for, what you’re screened out of - and most boards can’t see a single one of them.”
- Opening, OTC 2026 panel (Houston)
Most boards don’t know what those decisions are - or who’s accountable.
Why AI visibility is now a board-level revenue risk.
Governing AI in capital-intensive operations without stalling it.
He builds the AI-governance systems he speaks about, then briefs your board on what actually works.
“He has a real gift for translating between the technical and the boardroom… Matt actually understands what governance means when models are making decisions on your data - not just generating slides about it.”
“I sought Matt’s expertise ahead of OTC to better align my consultancy and podcast. His strategies helped me understand exactly what I needed to do. I highly recommend him in the oil & gas sector.”
Co-host with Mark LaCour on OGGN, the world’s largest oil & gas podcast network. 91+ episodes.
Host since 2009. One of the longest-running SEO shows, 689 episodes and over 5 million downloads. AI-driven visibility, real-world impact.
Read the Insights →
Field-tested writing on AI governance & visibility.
Search, then answer engines, now the AI decisions running your business - one discipline the whole way, built for energy and industrial operators: make sure the machines that decide who gets found, trusted, and chosen represent you accurately.
See the evolution: SEO → AI Decision Governance →Share your event date, audience, and format - get a tailored proposal back fast.
Reply within 1 business day · Keynotes 4-12 wks out · Virtual 2-6 wks
