For energy & industrial leaders
I help oil and gas and industrial companies get found and shortlisted as buyers use AI to research suppliers, and I measure whether it worked.
Positions I've put in writing and research I've run - not a summary of someone else's.
“AI can hold the workload. It cannot hold the accountability.”
A model can recommend the action. It cannot be licensed, certified, sued, or held responsible when the call is wrong. The accountable human is not a legacy cost to automate away - it is the control.
Read the manifesto → Research paperGoverning the Ungoverned: AI decision systems, authority, and organizational control.
IT governance logs data lineage. Decisions need decision lineage: what the model recommended, who reviewed it, on what authority, and why they acted. That is what turns “we have AI policies” into “we can prove our oversight held.”
Read the paper → Original study · 28,752 answersWe ran 28,752 AI answers. Ask ChatGPT the same question twice and the answers share about one source in seven.
Five engines, 276 days. If the answer changes almost every time it is asked, a single check of how AI describes your company tells you close to nothing, and most monitoring is built on single checks.
Read the study →“Right now, AI systems are making decisions about your company - what you’re recommended for, what you’re screened out of - and most boards can’t see a single one of them.”
- Opening, Ericsson reception panel (Houston, OTC week 2026)
Most boards don’t know what those decisions are - or who’s accountable.
How AI assistants shortlist suppliers, and what moves you up the list.
What ChatGPT says about your company, tested on stage in your industry.
He builds the AI-governance systems he speaks about, then briefs your board on what actually works.
“Working with Matt on AI readiness and governance has been the rare case where the consultant is sharper than the brochure suggests… He has a real gift for translating between the technical and the boardroom.”
“As the host of the Oil and Gas Upstream Podcast, I sought Matt's expertise prior to attending OTC 2023… I highly recommend him for personal branding in the oil and gas sector.”
Verbatim from LinkedIn recommendations. Read all 17 →
Co-host with Mark LaCour on OGGN, the Oil and Gas Global Network. 100+ episodes.
Host. On the air since 2009 and one of the longest-running SEO shows, 690+ episodes and over 5 million downloads. AI-driven visibility, real-world impact.
Read the Insights →
Field-tested writing on AI governance & visibility.
Search, then answer engines, now the AI decisions running your business - one discipline the whole way, built for energy and industrial operators: make sure the machines that decide who gets found, trusted, and chosen represent you accurately.
See the evolution: SEO → AI Decision Governance →Share your event date, audience, and format - get a tailored proposal back fast.
Reply within 1 business day · Keynotes 4-12 wks out · Virtual 2-6 wks
