Recent stages · OTC 2026 · American Petroleum Institute · Podfest Multimedia Expo · See talks →
How I work
Approve the decision boundary up front. Don't rebuild it from logs after something breaks. Whether the agent is generating answers about your company or executing actions inside your stack, the principle holds.
Most AI projects don't fail at the model. They fail at the question. A clear problem statement saves a quarter of wasted engineering and embarrassment in front of a board.
Twenty-six years of operating taught me the people who show up and improve one percent a week beat every "10x hire" I've ever paid for. The work is the work.
Search engines, AI platforms, and automated decision systems increasingly determine how companies are understood, trusted, and valued—often outside the control of leadership teams.
I advise capital-intensive businesses on Digital Information Governance™: the discipline of ensuring a company is represented accurately and consistently across AI systems, search engines, and market-facing data environments so visibility, trust, and enterprise value compound intentionally.
AI-driven discovery and decision systems don’t simply surface information.
They interpret it.
When external data is fragmented, outdated, or misaligned, these systems quietly form incorrect conclusions about:
What your organization actually does
Who you serve and how you generate value
Whether you are credible, relevant, or trustworthy
Whether your business should be surfaced, recommended, or relied upon
These distortions compound over time.
This is no longer a marketing issue.
It is a decision-integrity and governance risk with financial, reputational, and strategic consequences.
Independent. Selective. Pre-decision.
My advisory work is independent and selective, engaged primarily during periods of heightened scrutiny, uncertainty, or irreversible decision-making—when judgment cannot be delegated and clarity cannot be outsourced.
Three businesses. One thread.
I help executives whose decisions have to hold up to questioning — to regulators, to PE capital, to their own boards. The work splits across three businesses, all real, all running. The thread: operators who can prove their decisions outlast the ones who can’t.
Working together
For capital-intensive businesses ready to align growth, demand generation, and how their brand surfaces inside AI search engines and large language models. Operating CMO with a governance discipline. Routes through EWR Digital.
Start a Fractional CMO conversationFor executives whose AI-influenced decisions need to remain defensible to regulators, boards, or counsel. Routes to ModalPoint and the 5-day Readiness Assessment.
Talk DIG® with ModalPointFor boards, marketing leadership, and capital-intensive operators. Three signature talks on AI visibility, governance, and decision integrity. Recent stages: OTC 2026 (Ericsson AI panel), American Petroleum Institute, and Podfest Multimedia Expo (Orlando).
See talks and book a dateDecision Integrity is the runtime AI governance discipline that captures the attestation at decision time — authority record, awareness statement, decision capture, tamper-evident log. The mechanism behind ModalPoint provisional patent US 63/948,546. Plain English for operators in regulated industries.
EU AI Act in plain English for U.S. businesses with EU exposure. Updated for the May 7, 2026 Digital Omnibus provisional agreement that postponed Annex III high-risk obligations to December 2, 2027. What changed, what stays binding now, and what U.S. companies should do in 2026, 2027, and 2028.
TRAIGA, the Texas Responsible AI Governance Act, in plain English. The final law (HB 149) is much narrower than the original bill, but the obligations are real. A practical guide for Texas business owners and executives, with industry examples and a working 2026 checklist.
NIST AI RMF in plain English for executives, board members, and industry leaders. What it is, why it matters to your company, and how to get a defensible posture in 90 days, with examples from manufacturing, medical, and energy.
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