Keynote speaker on AI search & go-to-market
AI is changing who gets found, trusted, and chosen.
Matthew (Matt) Bertram shows energy and industrial audiences how buyers now use AI to shortlist suppliers, and how to tell whether your company makes the list.
Hosting a podcast? Have Matthew on your show →
Published inEntrepreneur · Search Engine Journal
Co-hostsOGGN
SpeakerOCAPLTA Symposium, Oklahoma City, Oct 2026
5M+Best SEO Podcast downloads
10KSBGoldman Sachs 10,000 Small Businesses
PanelistEricsson energy reception, OTC week 2026
What this sounds like on stage
“AI can find it. AI can draft it. But AI can’t sign it. The pen is in your hand.”
From the talk in the reel, OCAPLTA Symposium, October 2026
Signature talks
01
Found, Trusted, Chosen
How energy buyers shortlist suppliers when they ask AI first, and what gets a company named.
02
Your AI Visibility Score Is Mostly Noise
What 28,752 AI answers say about any score built on a single check.
03
AI Can’t Hold a License
AI can draft the work but can’t sign it. Why the people who put their name on the work matter more. Delivered at OCAPLTA 2026.
Planning an energy event? More on Matthew as an oil and gas AI keynote speaker. Briefing a board? See how the board workshop runs.
Why book Matthew
Your audience has already sat through the AI hype talk.
His talks come from work he is doing now: measuring what AI assistants tell buyers about energy and industrial suppliers, and testing what changes the answer. The room leaves knowing what to check before the next RFP.
His mom worked in sales at Microsoft, and he has followed technology that fixes real problems ever since, from blockchain technology to AI, bringing people along as he goes. Why he does this.
- Builds it:Owner & President of ModalPoint · CEO of EWR Digital
- Wrote the books:LLM Visibility® · The Energy Growth Playbook, with Mark LaCour
- Credentialed:Certified AI Ethicist & Auditor (Oxethica) · Goldman Sachs 10,000 Small Businesses
- On the stage:Co-host, Oil & Gas Sales & Marketing (OGGN) · Panelist, Ericsson energy reception, OTC week 2026
- Owns the framework:Digital Information Governance® (DIG), USPTO Reg. 8147558 · How it grew out of SEO →
Clients and colleagues
“Working with Matt on AI readiness and governance has been the rare case where the consultant is sharper than the brochure suggests… He has a real gift for translating between the technical and the boardroom.”
Richard Valentine · AI Memory & Governance Architecture
“As the host of the Oil and Gas Upstream Podcast, I sought Matt’s expertise prior to attending OTC 2023… I highly recommend him for personal branding in the oil and gas sector.”
Elena Melchert · Founder, Energia · former U.S. DOE Director
Excerpted from LinkedIn recommendations. Read all 17 →
The thinking
What I found, and what I argue.
Positions I’ve put in writing and research I’ve run, not a summary of someone else’s.
Original study · 28,752 answers
We ran 28,752 AI answers. Ask ChatGPT the same question twice and the answers share about one source in seven.
Five engines, 276 days. If the answer changes almost every time it is asked, a single check of how AI describes your company tells you close to nothing, and most monitoring is built on single checks.
Read the study → The book · LLM Visibility®A blue link waits to be clicked. An AI answer is read, trusted, and acted on, often with no click at all.
The book sets out the system: get the models to recognize you, understand what you do, and cite you, then test what they actually say. Its measured form, the LLM Visibility® Stack, asks every question 12 times and reports each result with its margin of error.
About the book → Essay · The LLM LandgrabThe brands AI cites today become its default answers tomorrow.
Search is collapsing into a single trusted answer, and authority inside a model compounds. A company that is absent now is not just missing from one answer. Later it has to displace an answer the model already trusts.
Read the essay →
Author & host
See all the books →
Eight books. Two podcasts. One question: how buyers find the companies they trust.
See all the books →
Podcasts
Oil & Gas Sales & Marketing
Co-host with Mark LaCour on OGGN, the Oil and Gas Global Network. 100+ episodes.
The Best SEO Podcast
Current host. The show has run since 2009: 690+ episodes and over 5 million downloads.
Book Matthew
Check Matthew’s availability
Keynote, panel, board briefing or virtual session. Share the date, audience and format, and get a tailored proposal back.
Booking Matthew for a podcast? Use the guest sheet →
Matthew usually replies within 1 business day · Keynotes are usually booked 4 to 12 weeks out · Virtual 2 to 6 weeks
Every booking includes a call of about 30 minutes to fit the talk to your audience. Houston-based and travels; virtual sessions worldwide.
No pitch from the stage. Your members get the content, and nobody gets a sales follow-up unless they ask.
Prefer email? Email Matthew →
Separate from speaking
Need the work, not a talk?
Matthew runs two firms. They take on client work separately from his speaking.