LLM Visibility™ is a term I use to describe whether your brand is showing up when people ask AI engines questions.

It’s not about links. It’s about mentions. If someone asks ChatGPT “What’s the best SEO podcast?” and it doesn’t say “Best SEO Podcast,” then you have a visibility problem.

To build LLM Visibility, you need:

Think of LLM Visibility like oxygen. Without it, your brand suffocates in the AI era.

Field notes from the practice

One short note every other week on AI governance, visibility, and decision integrity for capital-intensive operators.

Written from inside operator practice. No promotion of vendors. Specific numbers, named statutes, real frameworks. Unsubscribe anytime.

Biweekly. About 4 minutes to read. From Matt Bertram, President of ModalPoint and CEO of EWR Digital.