You can’t measure AI SEO with keyword rankings alone. Instead, you look at:
- AI surfacing frequency (are you cited in ChatGPT, Bing Copilot, Perplexity?).
- Entity impressions in Search Console (Google now reports these).
- Referral mentions from PR/structured content.
We run monthly benchmarks: fixed prompts across AI engines, logging who gets cited. If your brand shows up more often over time, you’re winning.
Think of it like PR meets SEO — visibility is measured by mentions, not just traffic.