Google pushed EEAT hard — expertise, experience, authority, trust. LLMs take the same concept but in a different way.
Instead of “ranking signals,” AI engines decide: Does this brand feel credible enough to quote?
That means your podcast appearances, PR coverage, author bios, and cross-links aren’t just marketing fluff — they’re credibility fuel. If you don’t have proof of experience out in the open, the models won’t see it.
In other words, EEAT is moving from being a Google guideline to being the currency of discoverability in AI systems.