There are new AI SEO tools every week — most are shiny objects. A few stand out:
- WordLift for entity markup.
- SurferSEO for content structure.
- Perplexity AI for visibility benchmarking.
- Screaming Frog + schema validators for technical checks.
The tool doesn’t win the game — the strategy does. I use tools to speed up workflows, but the real edge comes from knowing where to apply them.
Rule of thumb: if a tool doesn’t help you show up more often in AI answers, it’s just noise.