Like any strategy, AI SEO has risks. The biggest one? Chasing the hype without building fundamentals.
I’ve seen brands over-optimize for ChatGPT citations but ignore their website performance. That’s dangerous — because Google still drives most traffic today.
There’s also the risk of misrepresentation. If your brand isn’t defined clearly, AI models may “hallucinate” about you. I’ve seen companies described with outdated services because they didn’t update their digital signals.
The fix is balance: use AI SEO to future-proof, but don’t abandon the basics. Think of it as expanding your playbook, not replacing it.