One of our clients dominated Google rankings but didn’t appear in Perplexity answers. We layered in structured schema, built cross-links between their leadership team, podcast appearances, and service pages, and pushed PR hits into the knowledge graph.

Within 60 days, Perplexity cited them by name in a query about “top industrial SEO agencies.”

That’s AI SEO in action: building entity trust so models feel confident surfacing you.

Field notes from the practice

One short note every other week on AI governance, visibility, and decision integrity for capital-intensive operators.

Written from inside operator practice. No promotion of vendors. Specific numbers, named statutes, real frameworks. Unsubscribe anytime.

Biweekly. About 4 minutes to read. From Matt Bertram, President of ModalPoint and CEO of EWR Digital.