B2B Growth Systems Built for Complex Sales Cycles
I’m Matthew Bertram, a strategic B2B marketing consultant who helps founders, CEOs, and revenue teams turn scattered marketing efforts into unified, scalable growth engines. For over 20 years, I’ve guided organizations from industrial manufacturers to SaaS innovators through the shift from guesswork to predictable, repeatable revenue.
As head of digital strategy and SEO at EWR Digital, I’ve advised brands ranging from Fortune 500 giants to high-growth mid-market companies, building marketing systems that align with complex sales cycles and accelerate pipeline.
If you’re looking for more qualified opportunities, sharper strategy, and the confidence of CMO-level leadership without the full-time overhead you’re in the right place.
Who I Help
✅ B2B Founders & CEOs who want clarity, focus, and a modern go-to-market plan
✅ Marketing teams needing outside expertise to scale results
✅ Manufacturing or Industrial companies transitioning to digital sales
✅ SaaS and service providers with complex buyer journeys
✅ Businesses investing in account-based marketing but lacking the right strategy
B2B Marketing Strategy Areas I Focus On
| Service Area | What’s Included |
|---|---|
| Go-to-Market Strategy | ICP development, positioning, differentiation, value messaging |
| Account-Based Marketing | Campaign design, outreach messaging, ABM tech stack + execution workflows |
| Demand Generation | Funnel mapping, buyer journey design, conversion asset strategy |
| SEO for B2B | Content hubs, technical audits, semantic optimization for long sales cycles |
| Marketing Operations | Dashboarding, KPIs, CRM alignment, RevOps support |
| Fractional CMO Guidance | Executive-level insight + team direction without full-time cost |
Real B2B Wins
B2B Manufacturer – Oil & Gas Tools
Deployed account-based content strategy targeting 3 tiers of engineering buyers. Result: 220% increase in qualified inbound leads and $1.4M+ in pipeline in 6 months.
SaaS Company – Productivity Platform
Transitioned founder-led marketing to scalable inbound engine. Clarified positioning, optimized site for search intent, and activated paid + organic flywheel. MRR increased 3X in 9 months.
| Feature | B2B Consultant (Matt) | Marketing Agency | Internal Hire |
|---|---|---|---|
| Strategy-First Approach | ✅ | ⚠️ Often tactical-first | ⚠️ Varies by role |
| Senior-Level Experience | ✅ 20+ years | ⚠️ Mixed staff | ❌ Expensive at CMO level |
| Custom, Focused Attention | ✅ 1-on-1 | ❌ Shared across clients | ✅ but less specialized |
| ABM + RevOps Expertise | ✅ | ⚠️ Rare | ⚠️ Requires multiple hires |
| Budget-Friendly for Results | ✅ High ROI | ⚠️ Retainers add up | ❌ High salary commitment |
Frequently Asked Questions
What is a B2B marketing consultant?
A B2B marketing consultant helps companies develop and execute strategies that drive pipeline growth, increase lead quality, and align marketing efforts with long, complex sales cycles.
What’s the difference between a B2B consultant and a marketing agency?
A consultant gives you senior-level strategy and works closely with your internal team. Agencies often focus on execution and spread resources across many clients.
When should I hire a B2B marketing consultant?
When you need strategic clarity, have hit a growth plateau, are entering new markets, or want to build a system that scales beyond referrals or founder-led selling.
Do you specialize in any industries?
Yes—manufacturing, industrial services, SaaS, professional services, and firms with account-based selling models.
Expert B2B Marketing Consultant Services by Matthew Bertram
In the competitive B2B landscape, strategic marketing is crucial for attracting and retaining valuable clients. Matthew Bertram, a seasoned B2B marketing consultant, offers expert services designed to help businesses navigate the complexities of B2B marketing. With a focus on personalized strategies and measurable results, Matthew helps you enhance your brand presence, generate qualified leads, and drive sustainable growth.
Why Choose Matthew Bertram as Your B2B Marketing Consultant?
Customized Strategies: Every B2B business has unique needs and goals. Matthew works closely with you to understand your specific challenges and opportunities, crafting tailored B2B marketing strategies that align with your objectives and budget.
Proven Expertise: With years of experience in B2B marketing, Matthew brings a wealth of knowledge and proven techniques to the table. His expertise spans lead generation, SEO, content marketing, account-based marketing, and more, ensuring a comprehensive approach to your marketing efforts.
Actionable Insights: Matthew provides clear, actionable insights and recommendations that you can implement immediately. His guidance is designed to produce tangible results, helping you increase brand awareness, attract more clients, and boost sales.
Measurable Results: Success in B2B marketing is all about the numbers. Matthew emphasizes the importance of setting measurable goals and tracking progress. He helps you identify key performance indicators (KPIs) and provides regular reports to ensure you’re on the right track.
Who Can Benefit?
- B2B Startups: Establish a strong marketing foundation to launch your business successfully and attract your first clients.
- SMBs: Enhance your marketing strategies to compete effectively and drive growth in your market.
- Enterprise Businesses: Refine your marketing approach to maintain growth, build strong client relationships, and stay ahead of the competition.
- Industry-Specific Firms: Tailor your marketing efforts to meet the unique needs and challenges of your specific industry.
Success Stories
“Matthew’s B2B marketing expertise has significantly improved our lead generation efforts. We’re seeing more qualified leads and better engagement from our target accounts.” — Linda T., SaaS Company CEO
“Thanks to Matthew’s strategic insights, our content marketing has become a key driver of client acquisition and retention. His expertise has been invaluable.” — James K., Manufacturing Firm Director
Get Started Today
Transform your B2B marketing approach and achieve your business goals with expert guidance from Matthew Bertram. Schedule your initial consultation now and discover how personalized strategies can drive your business’s success.
If you’re a B2B leader looking for strategy, not noise. I offer consulting intensives, ongoing advisory, and CMO-level support to help you build your next growth engine.
Contact us today to get started and elevate your B2B marketing efforts with tailored, expert solutions!
Matthew Bertram is a B2B marketing consultant, fractional CMO, and digital strategist who leads the growth practice at EWR Digital. His expertise in enterprise SEO, account-based marketing, and go-to-market strategy has helped dozens of companies scale into new markets, align teams, and create repeatable growth.
Trusted by leaders in SaaS, oil and gas, manufacturing, and professional services, Matt brings clarity, execution, and C-level strategy to companies that need to scale with confidence.