Plain-English definition
ChatGPT SEO isn’t about clever prompts. It’s about being eligible for selection. That means your content is clear, source-backed, and echoed by outlets ChatGPT already trusts.
What people ask
Can ChatGPT do my SEO?
It can draft, outline, or QA. But strategy, positioning, and reputation are still human work.
What do I change first?
Start with definitions and FAQs on your priority pages. Add schema. Link to credible sources. Make it easy to quote you.
How will I know it’s working?
Track when ChatGPT or Perplexity surface your content. Note the prompts that trigger it. Build your “AI visibility log.”
Practical note
The question isn’t “Can ChatGPT cite me?” It’s “Why would ChatGPT choose me over competitors?” Authority and clarity decide that.
Closing thought
If your industry is being discussed in ChatGPT today, you want your name in the mix. The work you do now sets that up.
See how EWR Digital applies this