Execution Lane · Houston, TX & National · 26 Years Operating
Fractional CMO with a governance discipline.
Most fractional CMOs sell campaigns. I sell decisions that hold up to questioning — to your board, your buyers, your AI search engines, and the regulators reading over your shoulder.
Schedule a strategy sessionWhat I actually do
I run an operating CMO function for capital-intensive and energy-sector businesses that need an executive with sales, marketing, and AI-search responsibility — backed by twenty-six years of operating discipline at EWR Digital, the firm I founded and now own outright.
The work isn't theoretical. I write the brief, set the budget, hire and direct the team, sit in the executive meetings, and report against revenue. What separates this engagement from most fractional CMO offers is the underlying discipline:
Visibility without trust is leverage in the wrong direction. The decisions your CMO makes about how the market — and AI — sees your company need to hold up under scrutiny.
That discipline has a name and a patent application: Digital Information Governance® (DIG®). It's the framework I built after watching too many companies pour budget into visibility that AI systems and capital markets quietly disbelieved. As your fractional CMO, you get an operator who can run a marketing organization and govern how your company is represented across AI search, large language models, and decision-grade information environments.
Who this engagement is built for
Three operator profiles I take on.
Profile A
PE-backed, $30M–$300M revenue
Industrial or energy services, board pushing on AI deployment story, marketing function under-resourced for the level of scrutiny incoming. Need an operating CMO who can talk to the IC partner without translation.
Profile B
Capital-intensive B2B, public or pre-IPO
Investor relations and external information environment matter as much as lead-gen. AI search engines are now writing the second-order story about your company. You need an operator who can govern both surfaces.
Profile C
Energy or regulated services, family-owned to mid-market
Generation-spanning operators with a real business and a vendor pushing AI-driven anything. You want a CMO who's owned a company longer than most have run one, and who won't sell you something to solve a problem you don't have.
Engagement model
What you get when you bring me on.
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01
An operating CMO presence in your week
Half-day to two-day cadence depending on engagement size. I'm in your team meetings, your investor reviews, and the conversations that matter. Not a deck. Not a strategy off-site. Active operating presence.
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02
A revenue-architected demand engine
Three-lane growth framework — organic, paid, account-based — built around your sales motion, not a vendor's product roadmap. Backed by EWR Digital's execution muscle if you need it; runnable inside your existing team if you don't.
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03
AI visibility & LLM optimization, governed
How your company surfaces in ChatGPT, Gemini, Perplexity, and Google AI Overviews is now a CMO concern. We treat it that way — signal integrity audited, narrative divergence corrected before it ranks, decision-grade external data shipped to where AI systems read it.
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04
Board-ready reporting
Marketing performance reports your IC partner can actually read. Pipeline and revenue contribution, AI visibility position, narrative integrity status, and the next-quarter strategic thesis — all in a format defensible in an investor meeting.
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05
The bridge to governance work when you need it
If the AI agent deployment in your operations starts producing decisions that need authorization (not just observation), that conversation moves to ModalPoint — the productized governance practice. Same operator, same framework, different lane.
Why me, specifically
Twenty-six years of operating. One framework. One proof case.
EWR Digital — the marketing firm I now own 100% — has been quietly profitable since 1999. Twenty-six years building demand engines for capital-intensive businesses. Closed the partner buyout in late 2024 to take it solo. The firm sits underneath every fractional CMO engagement as the execution muscle.
Digital Information Governance® — the framework I invented and trademarked (USPTO Reg. 99559923, three provisional patents pending) — is what makes this fractional CMO engagement different from most. Every other fractional CMO will sell you visibility. I'll sell you visibility you can defend.
Tamboran Resources (NYSE/ASX: TBN) — first production deployment of the framework. Three structural failure modes in how major LLMs represented the company resolved across six AI platforms in 60 days. The same discipline applied to AI search optimization for an operating CMO engagement is what you're hiring me for.
ModalPoint — the upstream governance practice. If your AI deployment requires defensible binders for TRAIGA, the EU AI Act, NIST AI RMF, or ISO 42001, that's the lane. Many fractional CMO engagements don't need it. Some do. Either way, you're working with the operator who built the framework, not a vendor who licenses it.
Next step
Two paths in. Pick the one that fits.
Path A — Execution lane
Fractional CMO conversation
For operators ready to bring on an executive who runs the marketing function and governs how AI systems represent your company. Starts with a strategy session. Leaves you with concrete next moves, not a proposal.
Schedule a strategy sessionPath B — Governance lane
Digital Information Governance®
For COOs and PE operating partners assessing AI agent deployment risk. Routes to ModalPoint and the productized 5-day Readiness Assessment. Same operator, same framework, different lane.
Talk DIG® with ModalPoint