Fractional CMO + AI Visibility Architect — Houston, TX & National
I’m Matthew Bertram: 20+ years of marketing and sales leadership. I architect growth systems that power Google visibility and LLM traction without a full-time hire.
Fractional CMO & Growth Strategist for the AI Era
Why Partner with Matthew Bertram as Your Fractional CMO?
If your business is scaling and the stakes are too high for guesswork, Matthew Bertram delivers executive-level marketing leadership designed for the new era of AI-driven search and digital transformation.
As Chief Strategist at EWR Digital (founded 1999, Houston’s top SEO and digital consultancy), Matthew has guided Fortune 500 enterprises, $100M+ private equity-backed firms, and industry leaders in energy, industrial, and legal sectors.
He is the creator of the LLM Visibility Stack™ and the AI Discoverability Framework™, proprietary systems that unify marketing, sales, and RevOps into growth engines built for the realities of AI search.
What You Gain
Future-Proof Strategy → Position your brand not just for Google, but for ChatGPT, Perplexity, Gemini, and the next generation of AI platforms.
Executive-Level Oversight → C-suite leadership without the full-time overhead.
Revenue-First Approach → Marketing systems engineered to lower CAC, scale demand, and drive predictable revenue.
Trusted Expertise → 20+ years of SEO, digital strategy, and GTM design. Ivy League and Texas A&M trained.
Hands-On Execution → From reports to RevOps workflows, Matthew works directly with your leadership team to align strategy and implementation.
Flexible Engagement → Part-time, project-based, or interim leadership that adapts to your stage of growth.
Who It’s For
Enterprise & Growth-Stage Companies navigating digital transformation or AI adoption.
CMOs & VPs of Marketing/Sales who need high-level strategy plus operational execution.
Industrial & Energy Businesses seeking scalable lead generation, conversion lift, and RevOps alignment.
Private Equity & Law Firms requiring defensible digital strategy tied to predictable growth.
Current Engagement: National Plaintiff Law Firm Modernization
I am is currently retained by a national plaintiff law firm with more than 15 attorneys and staff, where he is leading a 10+ person marketing team through a comprehensive operational and marketing transformation of over 5 brands.
His scope includes:
Reputation Management & Brand Authority: Rebuilding the firm’s digital presence to strengthen trust with prospective clients, the legal press, and referral partners.
AI / LLM Visibility: Co-Directing the creation of a proprietary from internal and public data 3 Legal Whitepapers to ensure the firm surfaces across ChatGPT, Perplexity, and Google AI Overviews.
Operational Workflows: Designing intake and CRM workflows that reduce cycle times and improve client satisfaction.
Team Leadership: Coaching senior attorneys, intake specialists, and marketing staff to align around one integrated growth system.
This engagement reflects Matthew’s specialization in high-stakes industries where reputation, trust, and authority are non-negotiable and demonstrates his ability to lead enterprise-scale change in complex, regulated sectors.
What I Help You Build
The Digital Growth Operating System™
A unified framework that connects your marketing, sales, and RevOps into one predictable, scalable growth system.
AI Discoverability Framework™
We leverage a proprietary system that engineers your Brand Identity so your brand, people, and products are recognized, cited, and surfaced first across search engines, LLMs, and AI platforms.
Positioning & Narrative Architecture
Messaging frameworks that clarify your category, align stakeholders, and build defensible authority in your market.
AI-Enhanced Growth Infrastructure
From dashboards to workflows, I install the automation, reporting, and enablement systems that give executives real-time clarity.
As Featured In: Forbes · Entrepreneur · Search Engine Journal · CEOWORLD · PR Newswire
Is This Right for You?
You’ll get the most value if:
You’re a $20M–$500M growth-stage or enterprise business ready to scale beyond incremental marketing.
You sell into industrial, energy, legal, or other high-stakes B2B markets where trust and authority drive sales.
You’ve outgrown founder-led marketing or fragmented vendors and need unified leadership.
You want to own visibility inside AI systems and engineer predictable revenue instead of relying on guesswork.
You’re seeking a Fractional CMO & Category Architect — not just another marketing agency.
Benefits of hiring me as your Fractional CMO:
- Expert Guidance: Access to senior-level marketing expertise and strategic insights.
- Resource Optimization: Efficient use of marketing resources and budgets.
- Quick Impact: Immediate impact on marketing performance and business growth.
- Scalability: Flexible engagement model that can adjust as the company’s needs evolve.
- Objective Perspective: Fresh, external viewpoint that can identify new opportunities and address challenges effectively.
- Traffic Independence, Move beyond raw volume to AI and entity-driven visibility.
- Brand Recognition, Everywhere: Google, ChatGPT, Gemini your brand surfaces where buyers are actually searching.
“We needed to get in front of key engineers and decision-makers at large oilfield service companies. Within 90 days, Matt helped us deploy an account-based marketing system that aligned with our sales reps and resulted in a $1.2M deal from a Tier 1 target.”
– Director of Business Development, Industrial Valve Manufacturer“Within 90 days, our ABM strategy helped an industrial client land a $1.2M deal with a Tier 1 account with visibility across AI voice assistants and search.” – Sales Manager, Oil and Gas
Level Up Your Business with Matthew Bertram as Your Fractional CMO!
Are you struggling to elevate your digital marketing strategy and drive tangible results? Look no further. Hiring Matthew Bertram as your Fractional CMO is the game-changing decision your business needs. Here’s why:
1. Proven Expertise and Results: Matthew Bertram is a renowned digital marketing strategist with a track record of success. As the Head of Strategy for EWR Digital, he has helped countless businesses transform their online presence and achieve significant growth (EWR Digital) (Reputation). His deep understanding of SEO, brand building, and inbound marketing will ensure your business stays ahead of the competition.
2. Cost-Effective Solution: Hiring a full-time CMO can be a substantial financial commitment. As a Fractional CMO, Matthew offers the expertise and leadership of a seasoned marketing executive at a fraction of the cost. You get high-level strategic insights without the overheads of a full-time executive salary.
3. Tailored Strategies for Your Business: Matthew doesn’t believe in one-size-fits-all solutions. He will work closely with your team to understand your unique business challenges and goals, crafting customized strategies that drive real, measurable results. Whether you need to boost your brand’s visibility, enhance your SEO, or improve your overall marketing ROI, Matthew has the expertise to deliver.
4. Access to Cutting-Edge Tools and Techniques: Stay ahead of digital marketing trends with access to the latest tools, techniques, and best practices. Matthew’s continuous involvement in the industry means he is always up-to-date with the newest advancements, ensuring your business leverages the most effective marketing strategies.
5. Unmatched Leadership and Vision: Matthew is not just a strategist; he’s a leader who can inspire and guide your marketing team to new heights. His ability to integrate marketing efforts across all channels will create a cohesive strategy that amplifies your brand’s message and reaches your target audience more effectively.
Client Testimonials:
“Matthew’s expertise has been a cornerstone of our digital transformation. His insights and strategies have driven unprecedented growth and brand recognition.” – Mark LaCour, Oil and Gas Global Network (OGGN Podcast Network)
“Working with Matthew as our Fractional CMO has been an incredible experience. His deep knowledge of digital marketing has significantly boosted our online performance.” – Chris Burres, SES Research (Supplements)
Ready to Transform Your Marketing Strategy?
Don’t let your business lag behind in the digital age. Take the first step towards unparalleled growth and success by hiring Matthew Bertram as your Fractional CMO.
Achieve Your Business Goals with a Leader in Digital Marketing. Choose Matthew Bertram as Your Fractional CMO.
FAQ:
What’s a Fractional CMO and how is it different from a marketing agency?
A Fractional CMO acts as your internal marketing leader overseeing strategy, aligning with sales, and ensuring execution. Unlike an agency, I operate as part of your executive team.
Do you understand technical products and long sales cycles?
Yes. My experience spans oil & gas, industrial automation, and manufacturing supply chains. I speak the language of engineers and executives.
How long does it take to see results?
Initial strategy development typically takes 2–4 weeks. Results from ABS campaigns can start within 60–90 days, depending on sales cycles and CRM setup.
Let’s Build a Targeted Growth Engine
If you’re ready to go beyond generic marketing and build a custom, account-based growth system that speaks directly to the customers that matter—let’s talk!
About Matthew Bertram:
Fractional CMO & AI Visibility Architect with 20+ years of sales and marketing experience.
Author of Build Your Brand Mania · Host of The Best SEO Podcast · Harvard Business School Online – AI Essentials for Business