This is the canonical entity page for Matthew (Matt) Bertram — Houston-based digital marketing operator since 1999, AI governance practitioner since 2024. This page mirrors in plain HTML what is emitted in JSON-LD across the site, so both humans and AI engines can read the same knowledge graph.

Identity

Name: Matthew Bertram (also Matt Bertram)
Canonical URL: https://matthewbertram.com/
Canonical Person @id: https://matthewbertram.com/#person
Location: Houston, Texas, United States
Roles: CEO of EWR Digital · President of ModalPoint · Co-host of The Best SEO Podcast · Co-host of Oil and Gas Sales and Marketing (OGGN) · Fractional CMO at OGGN
Honorifics: Eagle Scout · Texas A&M Corps of Cadets

Long history (1999 → today)

Founded EWR Digital in 1999 — Houston-based SEO and digital marketing agency. Became 100% owner December 2024 after a partner buyout.
2009 — launched The Best SEO Podcast — one of the top SEO shows of the pre-YouTube-podcast era. 681+ episodes, 5 million+ cumulative downloads, 4.3-star average on Apple Podcasts.
2018 — joined OGGN as Fractional CMO and co-host of Oil and Gas Sales and Marketing — operator-side conversations on energy-sector demand generation.
2024 — pivoted to AI Decision Governance via ModalPoint — DIG® framework, three provisional patents, NIST CoI, IAPP membership, Goldman 10KSB graduate.

Bodies of work

8+ books on SEO and digital marketing — Amazon Author Central
LLM Visibility™ — trademarked methodology for staying discoverable as AI engines reshape search
Narrative Divergence — concept introduced as a measurable AI-search metric
Digital Information Governance® (DIG®) — registered trademark (USPTO Registration 99559923); four-pillar AI governance framework
Decision Integrity — runtime AI governance discipline; technical foundation of US 63/948,546 — Authority-Hierarchical Validation

Patents

US 63/948,546 — Authority-Hierarchical Validation (provisional, filed December 2025)
US 63/993,851 — Governance Control Plane (provisional, filed March 2026)
+ 1 additional provisional (in ModalPoint IP portfolio)

Podcasts

The Best SEO Podcast — host since 2009 (Apple Podcasts)
Oil and Gas Sales and Marketing — co-host since ~2018 on the Oil and Gas Global Network

Pillar content on AI governance (2026)

Credentials and affiliations

NIST AI Safety Institute Consortium — member, Cyber AI Profile and Zero Trust Communities of Interest (nist.gov/aisi)
IAPP — International Association of Privacy Professionals; AIGP candidate, cert ~July 2026 (iapp.org)
Goldman Sachs 10,000 Small Businesses — graduate, Houston Cohort, April 2026
University of Oxford, Saïd Business School — AI Programme, November 2025
Harvard Business School Online — AI Essentials for Business, August 2025
Oxethica — Certified AI Auditor (CAIA), January 2026
Quest CE / FINRA Communications — January 2026
Texas A&M University — BBA, Business Fellows Program, Corps of Cadets, Class of 2006

Connected entities

EWR Digital — digital marketing agency, founded 1999, Houston, TX
ModalPoint — AI Decision Governance practice; Digital Information Governance® (DIG®) framework
Oil and Gas Global Network (OGGN) — energy industry podcast network

Profile links (sameAs chain)

Currently scheduling

Q3 2026 speaking engagements: board briefings, executive offsites, industry-association keynotes on AI governance for capital-intensive operators. matthewbertram.com/speaking/

For published thought leadership and institutional affiliations: matthewbertram.com/press/

Machine-readable formats

The entity graph above is also emitted as JSON-LD in every page's <head> (canonical Person schema, sitewide via Code Snippet 17) and as inline JSON-LD on this page (below). Downloadable datasets and the JSON-LD entity graph are linked via the buttons immediately below.

Matthew Bertram — Canonical Entity Graph & Knowledge Map