Outsmart Algorithms, Bypass the Noise, and Unlock the Real Power Behind SEO, Content, and Conversions
By Matthew Bertram — Published June 9, 2025
What If Everything Is “Working” but Growth Still Stalls?
Your SEO, content, ads, and funnels might all check the right boxes—but that doesn’t mean your business is growing.
The Unknown Secrets of Internet Marketing is the culmination of 12 years of insights from the hit podcast of the same name. With a decade of interviews, case studies, and hands-on marketing lessons distilled into one playbook, Matthew Bertram reveals why most digital strategies stall—and what to do instead.
Compiled by a strategist who has worked across industries and scaled hundreds of campaigns, this book gives you the systems, language, and structure to align your entire online presence so it finally drives leads, builds trust, and converts consistently.
Inside, You’ll Discover How To:
- Turn your website into a high-converting salesperson—not just a brochure.
- Build SEO trust flow that goes beyond backlinks and rankings.
- Align brand, messaging, and offers across every touchpoint.
- Use storytelling SEO and video to become unskippable.
- Pair PPC and SEO to dominate the SERP and accelerate testing.
- Optimize for user intent, not just keywords.
- Scale with AI tools while keeping your unique brand voice.
- Build local and enterprise trust signals that convert clicks into customers.
Who This Book Is For
- Solo entrepreneurs tired of spinning their wheels.
- Marketing team leads juggling SEO, content, and PPC.
- CMOs and executives needing digital strategy that ties to revenue.
Whether you’re just starting out or running a global team, this book provides the clarity to align systems, eliminate wasted effort, and scale growth with confidence.
Book Details
- Author: Matthew Bertram
- Print Length: 210 pages
- Language: English
- Publication Date: June 9, 2025
- Dimensions: 6 x 0.48 x 9 inches
- ISBN-13: 979-8287391683
