Entity SEO & Personal Branding: How to Own Your Digital Identity
Entity SEO is the new foundation of personal branding. In this guide, discover how to disambiguate your name, align with Google’s Knowledge Graph, and ensure AI search engines like ChatGPT and Gemini surface you — not someone else — when your name is searched.
Owning Your Name Online: How I Solved the “Matt Bertram Problem”
There are many Matt and Matthew Bertrams online — doctors, actors, musicians, executives. I’m not them. I’m the Matt Bertram focused on SEO, AI Visibility, and RevOps. In this post, I share how I solved my own name confusion and why Entity SEO matters for personal branding.
Announcing the Trademarks for LLM Visibility™ and the LLM Visibility Stack™
I’ve officially filed trademarks for LLM Visibility™ and the LLM Visibility Stack™ frameworks built to help brands secure discoverability inside AI-driven answer engines like ChatGPT, Gemini, and Claude. As search shifts beyond Google, these trademarks mark the beginning of a new era in digital strategy: one where being visible to machines means being visible to the market.
The LLM Landgrab: Why Businesses Only Have 18 Months to Position Themselves
We’re in the middle of the next great digital landgrab—and it isn’t happening on Google. Large Language Models like ChatGPT, Claude, Gemini, and Perplexity are becoming the new gatekeepers of visibility. If your business isn’t being cited inside these AI systems, you’re invisible to the future of search. The clock is ticking—companies have roughly 18 months to stake their claim before authority hardens. This is the LLM Landgrab, and the winners will be those who act now.
Google Just Dropped $32 Billion on Wiz: Here’s What That Really Means for the Future of AI and Cybersecurity
In the biggest tech acquisition in Israeli history, Google just bought cybersecurity startup Wiz for $32 billion. This move signals a massive shift in how Big Tech is preparing for the future — where AI, cloud infrastructure, and cyber defense are no longer siloed but deeply integrated. Here’s what smart businesses and marketers need to understand now.
What Most Nearshore Companies Get Wrong About U.S. Digital Marketing
Nearshore manufacturers often miss the mark when it comes to U.S. digital marketing. This article breaks down the top mistakes and how to fix them to win more American clients.
Weak or Non-Existent Content & Thought Leadership: How a CMO Can Build Your Brand Authority
Without strong content and thought leadership, your business risks falling behind. Discover how a CMO can help build a strategy for SEO-driven blogs, LinkedIn influence, and authority-building content.
Inconsistent or Declining Lead Generation: Why It’s Time to Hire a CMO
If your business is experiencing inconsistent or declining leads, you need a scalable strategy. Discover how a CMO can transform your lead generation and improve conversion rates.
AI in Marketing: Game-Changer or Creativity Killer?
Will AI replace marketers or enhance their capabilities? This blog explores how businesses can integrate AI for automation while maintaining brand authenticity and creativity.
Innovative Marketing Strategies: Insights from Consultant Thought Leaders
Discover cutting-edge marketing strategies recommended by consultant thought leaders to drive business growth and engage audiences in today’s competitive landscape.