Owning Your Name Online: How I Solved the “Matt Bertram Problem”
There are many Matt and Matthew Bertrams online — doctors, actors, musicians, executives. I’m not them. I’m the Matt Bertram focused on SEO, AI Visibility, and RevOps. In this post, I share how I solved my own name confusion and why Entity SEO matters for personal branding.
Announcing the Trademarks for LLM Visibility™ and the LLM Visibility Stack™
I’ve officially filed trademarks for LLM Visibility™ and the LLM Visibility Stack™ frameworks built to help brands secure discoverability inside AI-driven answer engines like ChatGPT, Gemini, and Claude. As search shifts beyond Google, these trademarks mark the beginning of a new era in digital strategy: one where being visible to machines means being visible to the market.
The LLM Landgrab: Why Businesses Only Have 18 Months to Position Themselves
We’re in the middle of the next great digital landgrab—and it isn’t happening on Google. Large Language Models like ChatGPT, Claude, Gemini, and Perplexity are becoming the new gatekeepers of visibility. If your business isn’t being cited inside these AI systems, you’re invisible to the future of search. The clock is ticking—companies have roughly 18 months to stake their claim before authority hardens. This is the LLM Landgrab, and the winners will be those who act now.
SEO Consultant
Modern SEO consultant at work in digital strategy planning environment.
Behind the Strategy: How I Lead SEO & Digital Growth at EWR Digital
Go behind the scenes with Matthew Bertram as he shares how he leads SEO and digital growth at EWR Digital. From enterprise strategy to tactical execution, discover the frameworks, tools, and mindset that drive measurable results for top-tier brands.
The Digital Playbook for Nearshore Firms Entering the U.S. Market
Thinking about expanding into the U.S. market? This digital playbook breaks down the exact steps nearshore manufacturers need to build trust, visibility, and leads through smart digital strategy.
Popular Marketing Tools Marketers Are Searching For in 2025
The marketing world moves fast—and the tools that help drive growth change even faster. Whether you’re building funnels, writing ad copy, or optimizing for SEO, here’s your shortcut to the most in-demand platforms in 2025.
5 SEO Challenges Marketing Leaders Face and How to Overcome Them
Let’s be honest — digital marketing can feel like a whirlwind. With so many channels to manage and strategies to keep up with, it’s no wonder marketing leaders often feel stretched thin. You’ve got paid ads, social media, email campaigns, and content creation all competing for attention, and in the middle of it all, SEO […]
Fortify Your SEO: Tools and Tips to Defend Against Black Hat Tactics
Search engine rankings are a critical factor in your business’s online success, but they can also make you a target for unethical competitors. If you don’t actively defend against black hat tactics, you risk losing valuable traffic, visibility, and even your hard-earned reputation. Small business owners, transaction entrepreneurs, and family-run businesses are especially vulnerable since […]
Weak or Non-Existent Content & Thought Leadership: How a CMO Can Build Your Brand Authority
Without strong content and thought leadership, your business risks falling behind. Discover how a CMO can help build a strategy for SEO-driven blogs, LinkedIn influence, and authority-building content.