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Category: Marketing Strategy

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making.

Owning Your Name Online: How I Solved the “Matt Bertram Problem”

There are many Matt and Matthew Bertrams online — doctors, actors, musicians, executives. I’m not them. I’m the Matt Bertram focused on SEO, AI Visibility, and RevOps. In this post, I share how I solved my own name confusion and why Entity SEO matters for personal branding.

What Most CEOs Get Wrong About Marketing (And How to Fix It)

CEO thinking about marketing strategy at the office

For small business owners, transaction entrepreneurs, and family businesses, marketing is often the bridge between vision and growth. Yet even the most capable CEOs get marketing wrong, sometimes spectacularly. Why? Because marketing today isn’t just about advertising or hiring someone to “do SEO.” It’s about building a scalable marketing system, often led by Fractional CMO […]

The 3-Lane Growth Framework: Organic, Paid, and Account-Based Playbooks

3D infographic showing three business growth segments: Organic, Paid, and Account-Based, each with distinct icons and colors.

This article introduces a powerful marketing strategy for CEOs who want to identify growth bottlenecks and unify their teams under one repeatable system. Growth is no longer about picking one tactic and hoping for the best, it’s about strategically aligning three interconnected lanes: Organic, Paid, and Account-Based Marketing (ABM) to drive consistent, scalable results. The […]

From Siloed to Synergized: Why Holistic Marketing Wins in 2025

Overhead shots of brainstorming sessions or team alignment meetings

As enterprise companies scale and equity-backed businesses look to increase market share, the pressure to align internal operations with customer expectations is higher than ever. In 2025, the competitive edge is no longer about the flashiest campaign or the most advanced software—it’s about how well your teams work together. This is where a marketing consultant […]

Holistic Marketing Strategy: How to Align Brand, Culture, and Customers

A talented young team engaged in a business meeting

As businesses evolve, the importance of a unified and customer-centric marketing approach becomes more apparent. A holistic marketing strategy goes beyond traditional, siloed marketing functions to align your brand, internal culture, and customer experience. Just like working with an experienced SEO consultant ensures cohesion across your digital channels, a holistic strategy offers the blueprint for […]

Maximizing Digital Strategy: A Guide for Marketing Executives

A team of professionals collaborates in a modern, upscale office, analyzing strategy displayed on a digital dashboard

As a marketing executive, you’re constantly juggling priorities—brand visibility, lead generation, ROI tracking, team management—the list never ends. With digital channels evolving faster than ever, it’s easy to feel like you’re playing catch-up. The good news? A well-structured digital strategy can bring clarity, drive results, and give your team the edge it needs. Whether you’re […]