Owning Your Name Online: How I Solved the “Matt Bertram Problem”

There are many Matt and Matthew Bertrams online — doctors, actors, musicians, executives. I’m not them. I’m the Matt Bertram focused on SEO, AI Visibility, and RevOps. In this post, I share how I solved my own name confusion and why Entity SEO matters for personal branding.

How to Audit Your Marketing in 60 Minutes or Less (With My Framework)

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If you’ve ever wanted the clarity of working with a business marketing coach, someone who can quickly spot strengths, weaknesses, and opportunities in your marketing, this guide is for you. I’ll walk you through my proven 60-minute marketing audit framework so you can think like a Business Marketing Coach and take immediate action. Whether you […]

SEO Consultant

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Modern SEO consultant at work in digital strategy planning environment.

How to Build an SEO Defense Strategy That Lasts

Why an SEO Defense Strategy Is Essential For small business owners, transaction entrepreneurs, and family businesses, your online presence is not just a marketing tool — it’s your lifeline to customers and growth. But with increasing competition and evolving search algorithms, it’s critical to establish a robust SEO defense strategy to protect your rankings and […]

How Does Digital Marketing Coaching Help Build Your Brand?

In an increasingly crowded online marketplace, digital marketing coaching offers a crucial advantage for small business owners, transactional entrepreneurs, and family businesses striving to make a mark. Whether your goal is to amplify visibility or establish a strong reputation, the right coaching can equip you with targeted strategies to build a brand that truly stands […]