Digital Coach
Matthew Bertram empowers entrepreneurs and professionals as a digital coach, guiding them to master online growth, personal branding, and data-driven marketing strategies.
Announcing the Trademarks for LLM Visibility™ and the LLM Visibility Stack™
I’ve officially filed trademarks for LLM Visibility™ and the LLM Visibility Stack™ frameworks built to help brands secure discoverability inside AI-driven answer engines like ChatGPT, Gemini, and Claude. As search shifts beyond Google, these trademarks mark the beginning of a new era in digital strategy: one where being visible to machines means being visible to the market.
The LLM Landgrab: Why Businesses Only Have 18 Months to Position Themselves
We’re in the middle of the next great digital landgrab—and it isn’t happening on Google. Large Language Models like ChatGPT, Claude, Gemini, and Perplexity are becoming the new gatekeepers of visibility. If your business isn’t being cited inside these AI systems, you’re invisible to the future of search. The clock is ticking—companies have roughly 18 months to stake their claim before authority hardens. This is the LLM Landgrab, and the winners will be those who act now.
Google Just Dropped $32 Billion on Wiz: Here’s What That Really Means for the Future of AI and Cybersecurity
In the biggest tech acquisition in Israeli history, Google just bought cybersecurity startup Wiz for $32 billion. This move signals a massive shift in how Big Tech is preparing for the future — where AI, cloud infrastructure, and cyber defense are no longer siloed but deeply integrated. Here’s what smart businesses and marketers need to understand now.
Behind the Strategy: How I Lead SEO & Digital Growth at EWR Digital
Go behind the scenes with Matthew Bertram as he shares how he leads SEO and digital growth at EWR Digital. From enterprise strategy to tactical execution, discover the frameworks, tools, and mindset that drive measurable results for top-tier brands.
What Most Nearshore Companies Get Wrong About U.S. Digital Marketing
Nearshore manufacturers often miss the mark when it comes to U.S. digital marketing. This article breaks down the top mistakes and how to fix them to win more American clients.
The Digital Playbook for Nearshore Firms Entering the U.S. Market
Thinking about expanding into the U.S. market? This digital playbook breaks down the exact steps nearshore manufacturers need to build trust, visibility, and leads through smart digital strategy.
How to Create an Awesome SEO RFP: A Strategic Guide for Midsize Companies
Choosing an SEO agency can feel overwhelming. This guide shows midsize companies how to craft an SEO RFP that filters fluff, attracts top talent, and drives ROI.
Maximizing Digital Strategy: A Guide for Marketing Executives
As a marketing executive, you’re constantly juggling priorities—brand visibility, lead generation, ROI tracking, team management—the list never ends. With digital channels evolving faster than ever, it’s easy to feel like you’re playing catch-up. The good news? A well-structured digital strategy can bring clarity, drive results, and give your team the edge it needs. Whether you’re […]
How to Build an SEO Defense Strategy That Lasts
Why an SEO Defense Strategy Is Essential For small business owners, transaction entrepreneurs, and family businesses, your online presence is not just a marketing tool — it’s your lifeline to customers and growth. But with increasing competition and evolving search algorithms, it’s critical to establish a robust SEO defense strategy to protect your rankings and […]